BROADCASTS.com

In October 2022, Elon Musk barreled through Twitter's front doors carrying a kitchen sink, tweeting a message to his millions of followers: "Let that sink in." His takeover came with the promise of fundamental changes, but nothing could prepare the company for the turbulence to come-brutal, sometimes arbitrary mass firings, an exodus of advertisers and users, and a vicious internal battle for control. With unique access to Twitter employees and Musk's confidants, this is the astonishing story from all sides, revealing a wealth of new details, including: * The events and motivations that led Elon to take over the social media site at the center of our global conversation. * The chaos of the first few days after Elon and his "goons" crashed through Twitter's front door. * The fiasco of Elon's relaunched "Blue Check" system, and the near collapse of Twitter's revenue stream. * The series of events - darkly comic, self-inflicted, and sometimes frightening-that led to Elon's emotional and dangerous downward spiral. * And what, ultimately, Elon hoped to accomplish: Why the battle for Twitter isn't simply about money, of whim, or even political reach.

Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-unplugged-totally-uncut--994165/support.