BROADCASTS.com

Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King.

Topics Covered:

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• 02:30 - Simple ways to increase retention
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• 04:00 - How a dynamic background increased retention by 40% 
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• 12:15 - Remote config feature or launch hardcoded to a small user base  
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• 13:20 - A/B testing using Google 
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• 15:30 - Charades - Heads up app audit
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• 22:34 - What comes first the narrative or the core gameplay loop 
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• 27:16 - Math Games - Adapted Mind app audit
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• 39:28 - Retention is the holy grail  
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• 45:05 - Perfect Pitch Toddler Games app audit
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• 54:40 - Thoughts on banner ads as a revenue generating ad unit 
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You can watch this video: https://youtu.be/6iyRj6TDDsI

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