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Today's guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show where he shares the difference in strategy between the big Facebook advertisers versus the small ones and if you're a small one he shares how you can set up a Facebook campaign just like the big guys.

Simon Lejeune is the Head of User Acquisition at Hopper.

Show Mentions:

- Smartly.io

- AppsFlyer

- Fav app: Alto's Adventure

- Simon Lejeune 

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