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765: How to Create Winning Ad Creatives with Jon Lau
Today\u2019s guest is the Senior Manager of Growth at DraftKings. He shares how to create winning ad creatives, how to get started with programmatic advertising if you are a founder and how the right onboarding flow can help you get better Day 1 retention rates.
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\nJon Lau is the Senior Manager of Growth at DraftKings.