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Episode 12: What is a Customer Data Platform (CDP)?
In this week's episode of Analytics Neat, we take a look at the Customer Data Platform (CDP) space. This sector has become quite popular in the industry as of late, but what is a CDP? How does that compare to a DMP? Is this something you need or can you accomplish your goals with your existing technology stack? All of this and more in this week's episode. Thanks for listening! iTunes: https://itunes.apple.com/us/podcast/analytics-neat/id1350608276?mt=2 Google Play: https://play.google.com/music/m/Iaeur7hjizv7s654nbcsfgtxsmq?t=Analytics_Neat Continue the conversation on Twitter (https://twitter.com/BillBruno) with #AnalyticsNeat Visit BillBruno.com