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When you buy your trainers, do you want to make a political statement? Businesses want to attract consumers by advertising their commitment to liberal causes like diversity and tackling climate change. It is a phenomenon known as woke capitalism. But is it a welcome sign that multinationals are becoming socially responsible? Or is it just the latest trick by business to persuade us to part with our cash, and a smokescreen to disguise the reluctance of many companies to pay their fair share of taxes? The Economist's Philip Coggan asks whether it's a case of getting woke or going broke.

Contributors:\nDr Eliane Glaser - author of Get Real: How to See Through the Hype, Spin and Lies in Modern Life\nDan Mobley - Corporate Relations Director, Diageo\nSaker Nusseibeh - Chief Executive at Hermes Investment \nAnand Giridharadas - author of Winners Take All: The Elite Charade of Changing the World\nKris Brown - president of Brady United, a gun violence prevention organisation\nAbas Mirzaei - Professor of Marketing at Macquarie Business School \nDoug Stewart - Chief Executive of Green Energy UK

Producer: Ben Carter\nEditor: Jasper Corbett