In any risk-based endeavour, the majority of participants waste enormous amounts of time, not to mention mental energy, searching for something that does not exist - the risk-free trade. Currently, at coinmarketcap.com, when you view all coins, you’ll see a list of over 2,000 coins and tokens to choose from. Outside of the obvious industry leaders, like Bitcoin and Ethereum, how do you decide which coin or token to take a position in?