Podcasts Other Agile Chuck Wagon Consumer Buying Decision Process - 6x3

Consumer Buying Decision Process - 6x3

Published: Dec. 4, 2018, 4:08 p.m.

In today's episode, Chuck picks a marketing topic: the consumer buying decision process. He talks about the five steps (problem or need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior). Then, he contrasts marketing a service to marketing a physical good.

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