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I\u2019m testing out the AI Generated Summary\u2026\n\nIn this conversation, Dave Prior and Scott Sehlhorst discuss the importance of improving the product plan while executing it. They explore the common problem of companies jumping straight into execution without considering what they should build and why. Scott emphasizes the need to shift from a mindset of control to one of influence, where product managers focus on solving problems and creating value for customers and the business. They also discuss the concept of uncertainty and sensitivity and how to navigate it using impact mapping to identify needs and changes. In this conversation, Scott Sehlhorst discusses the importance of shifting into a business model and the need to create changes and hypotheses. He emphasizes the process of narrowing down the target population and quantifying the impact of changes. Scott also highlights the significance of determining sensitivity and making connections between cause and effect. He introduces the confidence rubric and explains how to prioritize experiments. The conversation concludes with the idea of constantly improving the plan and focusing on the next most important thing to learn.\n\nTakeaways\n\nCompanies often jump straight into execution without considering what they should build and why.\nProduct managers should shift from a mindset of control to one of influence, focusing on solving problems and creating value for customers and the business.\nUncertainty and sensitivity are inherent in product development, and it is impossible to know everything before building a product.\nUsing impact mapping can help identify needs and changes, allowing for experimentation and learning in an uncertain environment. Shifting into a business model involves creating changes and hypotheses.\nNarrowing down the target population is crucial for effective experimentation.\nQuantifying the impact of changes helps determine the potential outcomes.\nUsing a confidence rubric can aid in decision-making and prioritization.\n\nChapters\n\n00:00 Introduction and Background\n03:00 The Fear of Being Late vs. the Fear of Being Wrong\n05:58 Backlog Rationalization Workshop\n10:00 Moving from Control to Influence\n13:07 Building the Right Things\n20:00 Navigating Uncertainty and Sensitivity\n29:11 Using Impact Mapping to Identify Needs and Changes\n31:56 Shifting into Business Model\n33:05 Creating Changes and Hypotheses\n34:32 Narrowing Down the Target Population\n35:15 Quantifying the Impact\n36:34 Determining Sensitivity\n38:21 Making Connections and Causal Relationships\n39:36 Confidence and Uncertainty\n43:00 The Confidence Rubric\n44:23 Prioritizing Experiments\n49:29 What's the Next Most Important Thing to Learn\n53:28 Improving the Plan\n\nLinks from the Podcast\nThe Empathy Map Podcast where Scott and I discuss Impact Mapping\nhttps://on.soundcloud.com/szLXeqe5Q6t2Tf9b8\n\nScott\u2019s blog post about using a Confidence Rubric\nhttps://uxpressia.com/blog/make-decisions-about-business-experiments\n\nContacting Scott:\nScott\u2019s Blog at Tyner Blain:\xa0tynerblain.com/blog/\nLinkedIn:\xa0www.linkedin.com/in/sehlhorst/\nTwitter:\xa0twitter.com/sehlhorst\nEmail:\xa0scott@tynerblain.com