Roman Pichler - The Importance of Product Strategy

Published: June 21, 2016, 10:10 p.m.

Roman Pichler, one of the leading voices in Agile Product Ownership has released a new book, "Strategize: Product Strategy and Product Roadmap Practices for the Digital Age", that presents a number of tools and techniques Product Owners and Product Managers can use to gain a deeper understanding the product(s) they are developing in order to stock and maintain a better product backlog.\n\nShow Notes:\nWhy the wrote Strategize 00:26\nAdding Product Strategy to Agile Planning 2:46\nVision to Strategy to Roadmap 5:37\nHow to use the Go Product Roadmap to feed Release Planning 6:00\nWho you need to create the Roadmap? 8:40\nHow Strategize should help Product Owners and Product Managers 10:30\nIs the focus on Product Ownership increasing and maturing? 11:50\nExplaining the difference between and Product Owner and a Product Manager? 15:20\nThe key elements of Product Strategy 19:20\nAligning products across the portfolio 21:24\nProduct Owner at the Portfolio level 23:00\nHow often should you update your Vision Board and Roadmap? 24:05\nHow important is it that Team Members know the Product Vision? 25:50\nIf there was one misunderstanding about Product Ownership that you could fix, what would it be? 27:54\nHow to get in touch with Roman 30:00\n\nIf you'd like to get in touch with Roman, you can reach him at http://www.romanpichler.com\n\nIf you'd like to pick up a copy of Strategize, you can find it here: https://www.amazon.com/Strategize-Product-Strategy-Roadmap-Practices/dp/0993499201/ref=sr_1_1?ie=UTF8&qid=1466442777&sr=8-1&keywords=strategize