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In this podcast, PebblePost\u2019s VP of Marketing, Celeste Giampetro, talked with Dave about the importance of defining a good mission statement, why Marketing needs more generalists than specialists now, how to develop cross-functional teams, and leading with vulnerability. During the conversation, they also spent time discussing different leadership techniques that will help you get the most out of your team.\n\nSHOW NOTES\n00:08 Podcast TLDR \n01:44 Podcast Begins\n02:11 Some background on Pebble Post and Celeste\u2019s role there\n03:31 Is having a mission statement or vision statement important?\n04:03 What problem is Pebble Post solving and how are they solving it?\n09:43 Why marketers need to focus on being more generalized than specialized.\n11:49 When are you done being a startup?\n12:58 How we ended up with so much specialization in the first place\n13:48 How do you determine if your generalist actually has the focused skills you need.\n15:09 How to find people who want to grow and then to mentor them\n16:03 Leading with vulnerability and transparency\n18:10 What value does a manager get from leading with vulnerability\n19:42 An example of how leading with vulnerability and transparency backfired\n20:31 The benefits of giving up the control and power; and how it can have a very positive impact on the organization\n22:00 Making sure everyone knows the Mission and Vision Statement\n22:18 Introducing cross-functionality into your team\n24:08 Do Gen X and Millennials approach collaboration and cross-functionality differently?\n25:18 What is the key to motivating people? \u201cCan you extract from them their best work?\u201d \n27:07 The importance of learning about the people on your team before you start trying to direct their behavior.\n28:07 On Managing people - \u201cIt\u2019s al about relationship building\u201d\n28:55 Agile at PebblePost\n30:32 Getting in touch with Celeste\n\nCONTACTING CELESTE\nTwitter https://twitter.com/stinapessa\nLinkedIn https://www.linkedin.com/in/celestegiampetro/\nPebble Post http://pebblepost.com\n\nCELESTE\u2019S ARTICLE\nStep Aside, Specialist: Return Of The Marketing Generalist\nhttps://blog.pebblepost.com/dont-call-it-a-comeback-the-very-high-value-of-being-a-marketing-generalist