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Jack Skeels is the CEO and Founder of AgencyAgile. There are many organizations devoted to helping companies transform to agile, but AgencyAgile is the only one that is solely focused on helping Digital Agencies adopt Agile. In this interview Jack shares his thoughts on Agile and what makes it succeed or fail in a Digital Agency context.\n\nSHOW NOTES\n\n00:10 Interview Begins\n00:40 Background on Jack and Agency Agile\n01:24 How Jack ended up helping Digital Agencies adopt Agile\n05:10 Trying out different types of Agile\n06:10 Taking a job so you can run experiments in how to manage projects\n08:12 You can\u2019t make people trust\n09:13 Jack\u2019s initial questions for management: How much pain are you in? How much gain do you want?\n09:52 What is the hardest part for a Digital Agency adopting Agile?\n11:52 Transforming the agency AND their clients. Training is not enough\n13:40 Do we need a new flavor of Agile tailored to Digital Agencies?\n17:26 Does Agile actually make things work better? Are there actual business benefits?\n18:38 How does AgencyAgile \u201csell\u201d Agile to companies?\n21:32 We need to stop disempower team members. They care as much as we do.\n24:39 Can we actually get consistent cross-functional teams in an Agency?\n25:22 Designing work stream teams of 25\n26:07 Transforming the whole agency at once\n27:31 Are there clients who are not ready to transform yet?\n31:10 Letting go of learned behavior\n32:30 What do we need for Agile to work in a Digital Agency?\n33:19 Agile will work when it becomes a management initiative NOT a Project Management Initiative\n34:53 How you can learn more about the AgencyAgile approach \n36:10 Books about Agile that Jack recommends \n37:00 Jack response to \u201cWe can\u2019t do Agile because we\u2019re fixed bid.\u201d\n38:10 Advice from Jack for those who want to adopt Agile in a digital agency\n39:07 Where you can learn more about Jack\n40:11 Interview Ends\n\nLinks Mentioned in the Podcast\n2017 Digital PM Summit: http://bureauofdigital.com/summits/digital-pm-2017/\n\nBooks by Bas Vodde and Craig Larman\nPractices for Scaling Lean & Agile Development http://amzn.to/2uCR6AV\nScaling Lean & Agile Development http://amzn.to/2wXVKWG\n\n\nContacting Jack:\nWebsite: https://www.agencyagile.com\nBlog: https://www.agencyagile.com/insights/\nMedium: https://medium.com/@jackskeels\nTwitter : https://twitter.com/agencyagile\nLinkedIn: https://www.linkedin.com/in/jackaskeels/\n\nIf you are interested in this topic, please stay tuned for more. In preparation for a session I am leading at the 2017 Digital PM Summit (ttp://bureauofdigital.com/summits/digital-pm-2017/), I have been doing lots of interviews about how to make Agile work in a digital environment.