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Changing behavior is never easy. Whether you are talking about changing a habit at an individual level, or organizationally, there is going to be a struggle and it is easy to get lost in the language of loss\u2026 \n\n\tI won\u2019t eat dessert tonight. \n\tWe won\u2019t over-commit this Sprint.\n\nCommitting yourself to introduce a new behavior that is a change from your normal habits can be even more daunting because it not only demands you stop doing what you\u2019ve been doing, but you have a new thing you have to do at the same time. \n\t\n\tI will get up early and exercise before work.\n\tWe will break down all our work into increments that can be delivered in 3 days or less. \n\nChange is demanding.\n\nBraden Cundiff has developed a set of practices designed to FLIP the way we approach change and create a greater opportunity for a successful and sustained change. This approach involves reframing how we look at change and creating a scenario where it is easier to say Yes to the change than it is to say No. \n\nIn this episode of the podcast, Braden explains his Flip model for creating change, why it works, how it works, what the model is based on, and how you can get started using it. \n\nRead Flip: Architectonics of Project to Products https://t.co/aQl3a5FY1z\n\nContacting Braden\nLinkedIn: https://bit.ly/3ck7t93