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Edward Kay, the Founder of Tall Projects, has been managing software and digital projects for over 14 years. A few months ago Edward posted an article on The Digital Project Manager called \u201cAgency Agile: 10 Agile Methods for Agencies\u201d. In this interview, Edward and I discuss his article, some of the key things you need to do in order to get agile to work in digital, and why Scrum may be the one thing that just won\u2019t work in an agency model.\n\n04:04 - Interview Begins\n04:48 - Background on Edward and Tall Projects\n05:55 - How Edward got started doing agile\n06:31 - How Edward\u2019s clients develop a desire to try Agile\n09:11 - Are the clients who want to \u201cGo Agile\u201d aware of what that will require and willing to take the steps needed to implement the change?\n11:25 - Where in the organization is agile getting started?\n12:17 - Why the clients bring Edward in\n13:34 - There is no one true way\n14:50 - Critical challenges facing Digital Agencies trying to adopt Agile\n16:32 - Understanding how to look at work across the portfolio\n17:32 - Different ways of measuring work in agencies that are using Agile\n20:07 - \u201cWhy don\u2019t we just smoke crack at work?\u201d\n23:52 - Tracking Happiness\n25:10 - Quantifying value and limiting WIP\n28:26 - What is the client actually paying you for?\n30:50 - Determining value at the project deliverable level\n32:40 - Having a conversation about limiting WIP\n35:38 - Getting the client to trust the practices agile team\u2019s employ\n36:16 - Multitasking is bad and doesn\u2019t work\u2026 but it is still expected\n37:45 - What Agile practices just do not work in an Agency model\n38:49 - \u201cThe on system that is not well suited for Digital Agencies in Scrum\u201d\n41:15 - Kanban as an alternative for Digital Agencies\n42:10 - What Agile tool/technique is the key to making it work in an Agency model?\n43:17 - What is the piece that is missing when trying to make Agile fit in an Agency model?\n44:18 - How to get in touch with Edward\n\nContacting Edward\nWebsite - https://www.tallprojects.co.uk\nEmail: edward@tallprojects.co.uk\nLinkedIn: https://www.linkedin.com/in/edwardkay/\nTwitter: https://twitter.com/edwardkay or https://twitter.com/tallprojects\nEdward\u2019s article on The Digital Project Manager: Agency Agile: 10 Agile Methods For Agencies http://www.thedigitalprojectmanager.com/agency-agile-process/\n\nCSM Training and the 2017 Digital PM Summit\nFor information on the Certified Scrum Master class being held right before the 2017 Digital PM Summit, go to https://www.leadingagile.com/event/certified-scrummaster-training-nevada-10-14-17/. \n\nSpecial Discounts are available for conference attendees. Contact training@leadingagile.com.\n\nFor information on the 2017 Digital PM Summit, go to http://bureauofdigital.com/summits/digital-pm-2017/.