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Summary\nThe conversation explores the concept of being a hero or a villain in a team and how awareness of one's role can lead to more intentional actions. The guests, Jesse and Carl, share their perspectives on this topic. Jesse discusses his experience running an agency and how he developed a marketing approach for supervillains. Carl talks about his role at the Bureau and the challenges of being a leader. They also discuss the importance of empathy and self-reflection in avoiding villainous behavior. The conversation highlights the need for leaders to be aware of their actions and the impact they have on others. They also explore the challenges of leadership and self-awareness, particularly in relation to the younger generation. It delves into the importance of difficult conversations, honest feedback, and effective reward systems. The fear and pressure of being in a position of power are discussed, along with the potential for toxic leadership. Strategies for improving self-awareness include having a coach, seeking unfiltered feedback, and using AI tools. The concept of decommoditization is introduced as a way to differentiate oneself in a competitive market. The conversation concludes with a discussion on the supportive and inspiring nature of the Bureau community.\n\nTakeaways\n\t\u2022\tBeing a hero or a villain is subjective and depends on the perspective of others.\n\t\u2022\tLeaders should be aware of their actions and the impact they have on their team.\n\t\u2022\tEmpathy and self-reflection are important in avoiding villainous behavior.\n\t\u2022\tTrue communication and understanding can help build stronger relationships within a team. Difficult conversations and honest feedback are crucial for effective leadership.\n\t\u2022\tFear and pressure can lead to toxic leadership, and it's important to find healthy ways to manage negative energy.\n\t\u2022\tHaving a coach and seeking unfiltered feedback can help improve self-awareness.\n\t\u2022\tDecommoditization is a strategy to differentiate oneself in a competitive market.\n\t\u2022\tThe Bureau community is a supportive and inspiring network for professionals.\n\nChapters\n\n03:23 This dude is like Batman...I'm somebody's Joker\n07:50 When you think you're a hero, but maybe you're a villain\n10:40 The 3 brains in side every organization\n11:05 Being conscious of an advanced perspective\n13:53 Knowing when you've slipped into villain mode\n20:36 Ways to increase your level of self-awareness\n26:35 Decommoditization: Differentiating Yourself in a Competitive Market\n31:24 The Supportive and Inspiring Nature of the Bureau Community\n\n\nJesse's book\nWeb: https://marketingforsupervillains.com\nAmazon: Marketing for Supervillains https://tinyurl.com/59tkjs39\n\nContacting Jesse\nWeb: https://decommoditized.com\nLinkedIn: https://www.linkedin.com/in/jesse-wroblewski/\n\nContacting Carl\nWeb: https://bureauofdigital.com\nLinkedIn: https://www.linkedin.com/in/carl-w-smith/