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Published: Feb. 24, 2016, 10 a.m.

Regardless of your field, one of the most important skill sets to master is knowing how to effectively connect with, communicate with, and influence your clients. The formula I rely on for this \u2013 whether I\u2019m selling, writing, or developing a podcast \u2013 is the Context Creation formula. This episode will give you the elements you\u2019ll need to implement this strategy in your life immediately.

It\u2019s changed a little bit over the years but I\u2019ve narrowed the Context Creation formula to five major components:

1. ACK \u2013 Acknowledge Your Audience

2. ETW \u2013 Enter Their World

3. ENR \u2013 Enroll Your Audience

4. WIIFT \u2013 What\u2019s In It For Them?

5. ETR + BVA \u2013 Earn The Right + Be Vulnerable and Authentic

ACK + ETW + ENR + WIIFT + [ETR+BVA] = Context Creation

\xa0 \u201cWhen you\u2019re vulnerable, people fall in love with you.\u201d \u2013 Jon Berghoff

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\xa0 TRANSCRIPTS

Download the Transcript for Episode #112 (PDF)

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