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A marketing platform and content library purpose-built for the Accounting profession| Ian Christie
Today I’m speaking with Ian Christie, CEO & Founder of BOMA Marketing
In this episode, we talk about . . .
- How the BOMA platform works, and how it intersects with Xero.
- How businesses can differentiate themselves if they’re all accessing the same content
- The impact on SEO if multiple businesses are using the same content.
- How accountants and bookkeepers can support their clients through digital marketing
- The origin story, and the lead up to and their huge launch at Xerocon.
- How can they entwine digital marketing and their online presence, to help clients appreciate their value?
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