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b'What happens when there\\u2019s demand for a solution that doesn\\u2019t quite exist yet?\\n\\nToday, we bring on Nan Ransohoff to talk about this exact problem as it relates to carbon removal, and how Frontier \\u2014 the initiative out of Stripe that she is leading \\u2013 is using a nearly $1B advance market commitment to try to jumpstart this market.\\n\\nIf you don\\u2019t know what that means, don\\u2019t worry \\u2013 we\\u2019ve got you covered.\\n\\nThroughout the episode, we discuss the multivariate carbon equation and why emission reductions are not enough, the difference between offsets and permanent removal, who\\u2019s paying for tons today, what solutions already exist and how Frontier is vetting them, moving down the cost curve, where policy fits in, and ultimately what success might look like in this nascent industry.\\n\\nThis is part 1 of our 3-part series on carbon removal. Look out next week for part 2 and part 3, where we dive into a growing marketplace for carbon and showcase several carbon removal solutions.'