New Fan Engagement Models for Athletes and Influencers

Published: May 26, 2020, 4:53 p.m.

Today\u2019s episode is about a practical application of crypto \u2014 namely, the way it can \u201ctokenize\u201d fandom. More broadly, it\u2019s about fan engagement, and the increasingly blurred lines between sports, culture and tech.\xa0\n\nWe talked to NBA player Spencer Dinwiddie, of the Brooklyn Nets. Spencer created a new platform on the crypto blockchain Ethereum that gives fans the opportunity to invest directly in his revenue-generating potential, through debt securities.\xa0\n\nJoining this conversation are a16z managing partner and tech investor Jeff Jordan, who has long followed the evolving relationship between sports and tech. Also joining is Jesse Walden, a former a16z crypto partner and co-founder of Mediachain. He\u2019s also a former music promoter and manager whose focus was on helping artists stay independent.\xa0\xa0\n\nWe discuss the evolution of models for fan engagement; how social media has changed the game; and where technologies like cryptonetworks and blockchains come in.