Innovating While Scaling: Lessons from Amazon

Published: May 18, 2022, 7 a.m.

b'What can today\\u2019s startups learn from Amazon\\u2019s so-called \\u201cinvention machine\\u201d and a culture of growth and innovation that led to several successful and diverse lines of products? As it scaled, how did Amazon define and adapt its culture and practices to promote innovation even as it got more complex and large? Longtime Amazon execs Colin Bryar and Bill Carr take us behind-the-scenes.'