How 'Hyperscalers' are Innovating and Competing in the Data Center

Published: Dec. 10, 2021, 8:24 p.m.

Innovation in the data center has been constrained by the traditional model of suppliers providing fixed-function chips that limit how much the biggest data center operators can differentiate. But programmable chips have emerged that allow these companies to not only increase performance, but innovate throughout the pipeline, from operating system to networking interface to user application.\n \nThis is a major trend among hyperscalers, which are some of the world\u2019s most well known companies running massive data centers with tens of thousands of servers. We\u2019re talking about companies like Amazon, Facebook, Microsoft, Google, Apple, Alibaba, Tencent.\n \nTo talk about the trends in data centers and how software may be \u201ceating the world of the data center,\u201d we talked this summer to two experts. Martin Casado is an a16z general partner focused on enterprise investing. Before that he was a pioneer in the software-defined networking movement and the cofounder of Nicira, which was acquired by VMWare.\n \nHe\u2019s joined by Nick McKeown, a Stanford professor of computer science who has founded multiple companies (and was Martin\u2019s cofounder at Nicira) and has worked with hyperscalers to innovate within their data centers. After this podcast was recorded, Nick was appointed Senior Vice President and General Manager of a new Intel organization, the Network and Edge Group.