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You\u2019ve probably heard of \u2018Lil Miquela. The 19 year-old Brazilian-American in\ufb02uencer has millions of followers and has partnered with the likes of Samsung and Prada. But despite capturing the hearts of many, she\u2019s not real. \n\nBut you probably haven\u2019t heard her origin story. In this episode we take a trip back to 2016, to a world that looked much different to today, together with two of Miquela\u2019s creators \u2013 Trevor McFedries and Isaac Bratzel \u2013 cofounder and Chief Design and Innovation Officer of Brud at the time.\n\nWe learn what inspired the experiment and what early signs indicated that Miquela was not just a novel idea. In a world where spinning up an influencer, we learn what it took to capture mindshare, the pushback they\u2019ve received, what a \u201cscalable influencer\u201d means, and what they think is to come.