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Adam Gopnik ruminates on how to handle a bad review.

He ponders the various options. The first is to ignore it and claim the high moral ground, "the Big Ignore" he calls it. The second is to write a late night letter - or three - to the offending publication. But he now has a third option - passed on by a friend just the other evening - which he promises will produce delightful results.

An amusing guide on how to get your own back on your critics.

Producer:\nAdele Armstrong.