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This week, in episode 151, our conversation starts with Shawn Busse and Jay Goltz trying to understand why CEOs keep going viral for their misguided attempts to rally the troops. Shawn suspects CEO screeds have always existed\u2014they just haven\u2019t been recorded. He also thinks they tend to come more from public company CEOs who are beholden to shareholders. Jay thinks they\u2019re just morons. \u201cI really don't understand how someone could be smart enough to run a big company like that,\u201d he says, \u201cand be so completely ignorant. It's shocking to me.\u201d Of course, CEOs of both publicly owned companies and privately owned companies do have to do unpleasant things sometimes, but Shawn and Jay say they\u2019ve learned from their own experiences handling layoffs and recessions. \u201cDo we have to go out of our way to be callous about it?\u201d Jay asks. \u201cI don't think so.\u201d Plus: the very different ways Shawn and Jay manage their hiring processes. Oh, and, what would happen if Jay applied for a job at Shawn\u2019s business?