What to Expect When Youre Expecting a Business

Published: March 26, 2024, 9 a.m.

This week, in episode 189, Paul Downs, Jennifer Kerhin, and Liz Picarazzi discuss the challenges couples face when one spouse is building a business. Liz says it was important to let her husband know that she spent years working on a business plan before leaving her corporate job to start her first business. Paul explains why, when times have been tough, he hasn\u2019t always shared the bad news with his wife. And Jennifer says too many couples planning for one spouse to start a business focus on best-case scenarios rather than the more likely worst-case scenarios. She also suggests some important questions for couples to ask themselves, including this one: \u201cWill she still have faith in him if the business fails?\u201d Plus: Businesses fail all the time, of course, and Paul explains why he thinks it\u2019s usually for one of three reasons. And four years after the pandemic arrived, we take a look back: What was each owner\u2019s toughest moment? What was their best decision? How have their business models changed?