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This week, in episode 99, Shawn Busse, Paul Downs, and Jay Goltz talk about the tendency of many businesses to obsess about their logo, their website, and the need to drive more leads. To which Shawn suggests concentrating first on customer experience. And Jay agrees: \u201cIt's better business,\u201d he says, \u201cto make your customers happier than to keep trying to find new customers.\u201d But Paul has his doubts: \u201cYou can have your internal house in order, as I do,\u201d he says. \u201cAnd you can have a great website, as I do. But it's not driving new business to us at the moment.\u201d Plus: Shawn, Paul, and Jay react to recently publicized strategies to address the labor shortage, such as giving out raises more than once a year and encouraging new employees to take a vacation before they start work.