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This week, in episode 97, Paul Downs talks about why furniture makers traditionally have not stamped their names prominently on their work\u2014and why he\u2019s rethinking that now. That change of heart is the direct result of Paul\u2019s unlikely experience connecting two very different businesses: One a Mennonite company manned by master craftsmen, and the other a startup manned by tattooed hipsters with a mastery of Kickstarter. Not only has the resulting culture clash changed the way Paul thinks about his own business, it\u2019s also the subject of a book he\u2019s writing. In this conversation, Paul explains what he\u2019s up to and also talks about how close his business came to failing, how he plans to double his revenue, why he\u2019s thinking about trying TikTok, and how he feels about his son\u2019s success in the alternative reality of venture-backed startups.