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This week, in episode 173, Shawn Busse tells Jay Goltz and Mel Gravely why he doesn\u2019t want his firm, Kinesis, to be known as a marketing agency. Part of it is his sense that people just don\u2019t trust marketers. But Shawn also believes that what Kinesis offers its clients is much more than just marketing. Hearing that prompts Mel to take us through his recent decision to spend a lot of money rebranding his construction business, which he says created alignment throughout the business and would have been worth twice what he paid. Plus: Mel explains how he manages to generate new business without employing salespeople. Jay asks if it\u2019s still possible in this tight labor market to enforce attendance policies. And, for the first time in the almost four-year history of this podcast, Jay goes extremely quiet in this episode. What exactly was that about?