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This week, in episode 93, Jay Goltz, Liz Picarazzi, and William Vanderbloemen talk about sales, specifically the transition most founders have to make from handling sales themselves to building a sales team. Jay, Liz, and William also discuss the value of going to trade shows, the pros and cons of compensating salespeople based on commission, and the differences between inside sales and outside sales. \u201cThe kind of person,\u201d Jay says, \u201cwho can go out there and cold call all day long and get the door slammed in their face\u2014it's very hard to find, very hard to keep, very hard to train, very hard to control. And that\u2019s been my biggest challenge in business, without any doubt.\u201d