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This week, in episode 83, Paul Downs tells Jay Goltz and Laura Zander why he\u2019s come to view Google as the Volcano God. He\u2019s not sure what it will take to keep the Volcano God happy, but he\u2019s obsessed with doing everything he can, because the consequences of failing would be so great. We also talk about Paul\u2019s content marketing strategy, the pricing lessons that emerged from our recent attempt to monetize 21 Hats, and why Laura\u2014even in the midst of the labor shortage\u2014now has a waiting list of people hoping to work at her yarn manufacturer in Texas.