BROADCASTS.com

This week, Shawn Busse and Loren Feldman talk to Jeff Braverman about how he walked away from a career as an investment banker and went to work in the family\u2019s nut store, the Newark Nut Co. \u201cMy dad and my uncle told me I was nuts,\u201d says Jeff. But with an instinct for taking risks\u2014like acquiring the URL Nuts.com\u2014Braverman has turned the family business into an internet juggernaut, unleashing years of explosive growth. And despite being a former investment banker, he\u2019s managed to do that without taking any outside capital. And he\u2019s far from finished. \u201cTo this day,\u201d he says, \u201cwe're doing deep brand research: What is Nuts.com? What can it be? Can it scale? Can it transcend just the word nuts?\u201d