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This week, Shawn Busse and Loren Feldman are doing something a little different. This is the first in a series of episodes we\u2019re calling Marketing Workshops. In an attempt to confront one of the biggest pain points business owners face, we\u2019re offering a series of conversations with owner-operators about their marketing experiences: what\u2019s worked and what hasn\u2019t. We\u2019re starting with Grayson Hogard, co-founder of Grove Cookie Company. For Grayson and his wife, Marie, the company is a bootstrapped side hustle, but in a very short time they\u2019ve come to some very smart conclusions about their marketing that might seem counterintuitive at first. Most importantly, they\u2019ve figured out that the most effective sales channel for their cookies is, of all places, LinkedIn.