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This week, in episode 160, Shawn Busse, Paul Downs, and Jennifer Kerhin talk about the challenges of communicating with employees, especially in the post-pandemic world. It\u2019s hard enough to get aligned on mission and vision, but how do you connect with an employee you\u2019ve never actually met in person? Is that even possible? We also discuss Jennifer\u2019s realization that she has over-performed on sales but under-performed on marketing, which is part of the reason she\u2019s re-doing her website. \u201cI need a higher level of prestige,\u201d she tells us, \u201cso, better copy, better photographs, an all-around more sophisticated look. What we had was mom and pop. You know, Wix.\u201d Plus: the panel tackles a question posted on the small business subreddit: \u201cHow large can my margins become before I'm ripping off my clients?\u201d