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This week, in episode 92, we introduce another new member of the 21 Hats Podcast team, Liz Picarazzi, who talks Shawn Busse and Paul Downs through a series of challenges she\u2019s faced at her business, Citibin. Among those challenges: why she outsourced her manufacturing to China, why she\u2019s trying to bring it back, why she\u2019s struggling to find an American fabricator that wants her business, why she thinks she wasted all of the money she spent last year on digital marketing, how she managed to double sales anyway, and where she found the right person to handle the aspects of running Citibin that she doesn\u2019t think she\u2019s good at.