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b'It\\u2019s easy! Anyone can do it! This week, in episode 196, Shawn Busse, Jaci Russo, and William Vanderbloemen talk about a whole slew of marketing challenges. From strategizing for trade shows, to whether your logo has to tell a story, to understanding what constitutes a brand, to whether that iPad ad Apple pulled was terrible or brilliant, they discuss what makes marketing so difficult. It all starts, Jaci says, with the industry\\u2019s refusal to set standards: \\u201cI can\'t find another industry that treats themselves so badly. Electrician, CPA, Realtor, hairdresser, nail salon tech, everybody else has some semblance of something to say, \\u2018I am a legit entity.\\u2019 Except our industry.\\u201d Which is part of the reason, Jaci says, that the constant refrain she hears from frustrated business owners who hire agencies is, \\u201cWe paid them all this money. And we got nothing for it.\\u201d Plus: how do owners get past that feeling that they need to be the hardest worker in the office, the first one in and the last one out?'