Escaping the Valley of Death

Published: July 25, 2023, 9 a.m.

This week, in episode 161, Shawn Busse tells Jay Goltz and Jennifer Kerhin that he\u2019s realized that his business, too\u2014like Jennifer\u2019s\u2014is stuck in the valley of death that we first discussed a couple of episodes ago. Shawn\u2019s realization prompts a discussion of what it takes to cross the desert and get out of the valley. We also have a surprisingly entertaining and enlightening conversation about insurance that makes clear why you should occasionally review what policies you have and why you have them. \u201cI have something called directors insurance,\u201d says Jennifer, \u201cand I don't really even know what that is.\u201d Shawn notes that he found a company that helped him reassess several of his insurance lines. \u201cWhat I like about that,\u201d he told us, \u201cis that while insurance brokers are incentivized to oversell you, because they make commissions,\u201d this company sells its expertise and not policies. Plus: we start the episode with Jay explaining why binge-watching HBO\u2019s Succession brought back all of his worst nightmares about owning a family business.