BROADCASTS.com

b'This week, in episode 113, Sarah Segal tells Shawn Busse and Paul Downs why she\\u2019s never articulated a set of core values for her business and why she\\u2019s thinking about doing it now. But she\\u2019s wondering whether establishing her values will really make a difference. Do employees care? Do clients care? Both Shawn and Paul say they do. In fact, Paul says his core values have been extremely helpful when it comes to recruiting. And Shawn says he thinks sharing values can be the best competitive advantage smaller businesses have. Plus: We get an update on how Paul\\u2019s big marketing initiative is going, and we follow up on why Sarah feels compelled to participate in almost all of her firm\\u2019s client calls.'