Can Jimmy Beans Wool Sell Yarn on LinkedIn?

Published: March 5, 2024, 10:15 a.m.

This week, in episode 186, Shawn Busse and Laura Zander discuss what exactly Laura\u2019s job should be. She\u2019s CEO, of course, and she\u2019s been focused on acquisitions and growing the business, but she\u2019s never really found someone to take over the big role she used to play, which leads to these questions: Should she go back to being her own chief marketing officer? Or does she need to go out and spend real money to hire one? And then, toward the end of the conversation, Laura actually devises a plan on the spot to sell yarn in a surprising and creative way, which perhaps answers the very question we\u2019d been discussing. Plus: Shawn explains how having the right partner can make or break a business as he celebrates having made his final payout to his own former partner.