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This week, in episode 172, Liz Picarazzi tells Jay Goltz and Sarah Segal that her trip to a bear sanctuary in Montana to get her trash enclosures certified as bear-resistant did not go precisely as planned. Because of a logistical snafu, she has not yet obtained either the certification or her real goal: a marketing video of the grizzlies attempting to crack open her baited enclosure. Fortunately, things went better for Liz in a more traditional marketing venue, a trade show in Chicago where she promoted her rat-resistant enclosures. Meanwhile, Sarah follows up on how things are going since losing two big clients and having to lay off three employees, and Jay explains his new catch phrase, \u201cLet me not sleep on it.\u201d Plus: we discuss the owner of a two-year-old construction business who wonders how long he should keep going if he doesn\u2019t start to make a profit. He also asks why no one ever talks about how hard it is to run a business. While we can\u2019t know for sure what\u2019s happening inside his company, we can be pretty confident that he\u2019s not listening to the right podcast.