We often hear about how a growing number of students are struggling to get the right grades whilst keeping up with hobbies, a social life and sleep. But now this attitude towards \u2018hustle harder\u2019 is becoming a lifestyle.
Almost 2/5 of UK workers have a \u201cside hustle\u201d - the majority young people.
Welcome to hustle culture - it is obsessed with striving, positivity and hard work. But is the grind always worth it? Three young entrepreneurs share their experiences.
Bolade Banjo is a photographer and videographer.
Amina Habeeb is a fashion and media creative, and one of the hosts of the \u2018Heels Off\u2019 UK show.
Harry Pinero is a presenter.