CRO.CAFE English

CRO.CAFE English

79 episodes

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between. Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game. Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it. Start listening right now with 100+ episodes on tap!

Podcasts

How do you maintain a no-BS style

Published: Dec. 31, 2022, 4:15 p.m.
Duration: 46 minutes 1 second

Listed in: Business

Educating your CRO clients & hiring for your CRO agency

Published: Dec. 31, 2022, 8 a.m.
Duration: 35 minutes 11 seconds

Listed in: Business

How to craft copy on the PDP to convert more first-time buyers

Published: Dec. 30, 2022, 1:40 p.m.
Duration: 43 minutes 4 seconds

Listed in: Business

Understand your products first before optimizing

Published: Dec. 30, 2022, 1:16 p.m.
Duration: 46 minutes 29 seconds

Listed in: Business

What seperates the good from the great?

Published: Dec. 29, 2022, 2:10 p.m.
Duration: 45 minutes 41 seconds

Listed in: Business

Friction and Momentum in Brazil vs EU vs USA

Published: April 26, 2022, 2:11 p.m.
Duration: 57 minutes 58 seconds

Listed in: Business

Understanding the "Why"

Published: April 21, 2022, 5:55 p.m.
Duration: 25 minutes 23 seconds

Listed in: Business

How you can practically optimize your forms

Published: April 15, 2022, 11:39 a.m.
Duration: 1 hour 16 minutes 31 seconds

Listed in: Business

Optimizing for Customer Lifetime Value

Published: Dec. 23, 2021, 11:05 p.m.
Duration: 26 minutes 59 seconds

Listed in: Business

CRO Automation & building your (de)centralized CRO team

Published: Dec. 23, 2021, 11:05 p.m.
Duration: 31 minutes 56 seconds

Listed in: Business

User research: Qual versus Quant

Published: Dec. 23, 2021, 11:05 p.m.
Duration: 33 minutes 1 second

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Chatbots & retention campaigns

Published: Dec. 23, 2021, 11:04 p.m.
Duration: 24 minutes 3 seconds

Listed in: Business

CRO and SEO are dead

Published: Dec. 23, 2021, 11:04 p.m.
Duration: 27 minutes 35 seconds

Listed in: Business

Localizing translations for international audiences

Published: Dec. 21, 2021, 3:47 p.m.
Duration: 28 minutes 47 seconds

Listed in: Business

Selling your CRO agency

Published: Dec. 20, 2021, 4 a.m.
Duration: 23 minutes 56 seconds

Listed in: Business

Visitor and customer survey insights for high-impact CRO

Published: Nov. 22, 2021, 7:29 p.m.
Duration: 42 minutes 19 seconds

Listed in: Business

Experimentation values & culture at scale: Linkedin

Published: Sept. 27, 2021, 3 p.m.
Duration: 57 minutes 4 seconds

Listed in: Business

Supercharging the customer journey with analytics data

Published: Sept. 19, 2021, 10 p.m.
Duration: 41 minutes 52 seconds

Listed in: Business

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

Published: Sept. 14, 2021, 3:02 p.m.
Duration: 34 minutes 31 seconds

Listed in: Business

Where to start when the company needs CRO, but doesn't know they do.

Published: July 8, 2021, 9:41 a.m.
Duration: 28 minutes 16 seconds

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Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?

Published: July 4, 2021, 10 p.m.
Duration: 44 minutes 23 seconds

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Using text messages to improve conversions and retention

Published: July 3, 2021, 8 p.m.
Duration: 42 minutes 37 seconds

Listed in: Business

Bayesian expected loss: Telling a complete story with data

Published: June 21, 2021, 8:30 a.m.
Duration: 46 minutes 39 seconds

Listed in: Business

Experience as UX designer in a very data driven company (Booking.com)

Published: June 16, 2021, 1 p.m.
Duration: 36 minutes 55 seconds

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CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going

Published: May 17, 2021, 5 p.m.
Duration: 44 minutes 29 seconds

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Top 10 reasons your A/B tests fail the Quality Assurance phase

Published: May 10, 2021, 6 p.m.
Duration: 1 hour 9 minutes 43 seconds

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Remote growth hacking from Nigeria

Published: May 2, 2021, 10 p.m.
Duration: 43 minutes 8 seconds

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Browsers, cookies & server-side testing with SiteSpect

Published: April 26, 2021, 11:58 a.m.
Duration: 40 minutes 42 seconds

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Optimizing the user experience for an art shop/marketplace

Published: April 20, 2021, 2:19 p.m.
Duration: 32 minutes 13 seconds

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600+ psychological principles for driving behavior? Not even close...

Published: Feb. 15, 2021, 6:27 p.m.
Duration: 1 hour 14 minutes 15 seconds

Listed in: Business

Why humanizing data is so important, with Eltine van der Veer

Published: Jan. 28, 2021, 1 p.m.
Duration: 46 minutes 25 seconds

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B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy

Published: Jan. 19, 2021, 10:52 p.m.
Duration: 48 minutes 13 seconds

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Unleash Your Primal Brain, with Tim Ash

Published: Jan. 13, 2021, 10:57 a.m.
Duration: 55 minutes 3 seconds

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Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho

Published: Dec. 29, 2020, 5:06 p.m.
Duration: 50 minutes 20 seconds

Listed in: Business

The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL

Published: Dec. 6, 2020, 11 p.m.
Duration: 46 minutes 9 seconds

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CRO Salaries: Agency vs Client-side vs Freelance

Published: Nov. 24, 2020, 12:58 p.m.
Duration: 14 minutes 27 seconds

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Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell

Published: Nov. 23, 2020, 3:45 p.m.
Duration: 40 minutes 33 seconds

Listed in: Business

How to run copy experiments & why you should differentiate, with Peep Laja

Published: Nov. 15, 2020, 11 p.m.
Duration: 46 minutes 29 seconds

Listed in: Business

How to embed experimentation into Agile product development, with Jonny Longden

Published: Nov. 8, 2020, 11 p.m.
Duration: 59 minutes 23 seconds

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Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana

Published: Nov. 1, 2020, 11:09 p.m.
Duration: 58 minutes 2 seconds

Listed in: Business

Book launch: Online Influence, with Bas Wouters

Published: Oct. 25, 2020, 11 p.m.
Duration: 45 minutes 2 seconds

Listed in: Business

Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr

Published: Oct. 18, 2020, 10 p.m.
Duration: 58 minutes 2 seconds

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Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)

Published: Oct. 11, 2020, 10 p.m.
Duration: 33 minutes 56 seconds

Listed in: Business

Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar Lopez (Flat101)

Published: Oct. 4, 2020, 10 p.m.
Duration: 53 minutes 35 seconds

Listed in: Business

How to become a better CRO professional, with Abi Hough & Craig Sullivan

Published: Sept. 29, 2020, 9:02 a.m.
Duration: 31 minutes 28 seconds

Listed in: Business

CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)

Published: Sept. 28, 2020, 6 a.m.
Duration: 47 minutes 6 seconds

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The 6 soft skills that CROs need to master, with Elise Maile

Published: Sept. 20, 2020, 10 p.m.
Duration: 50 minutes 32 seconds

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Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)

Published: Sept. 13, 2020, 10 p.m.
Duration: 42 minutes 3 seconds

Listed in: Business

Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)

Published: Sept. 6, 2020, 10 p.m.
Duration: 50 minutes 10 seconds

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Copywriting for Conversions, with Joel Klettke

Published: Aug. 30, 2020, 10 p.m.
Duration: 49 minutes 47 seconds

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Make creativity a priority in your CRO process, with AJ Davis

Published: Aug. 16, 2020, 10 p.m.
Duration: 36 minutes 56 seconds

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Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal

Published: Aug. 2, 2020, 10 p.m.
Duration: 44 minutes 31 seconds

Listed in: Business

Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev

Published: July 26, 2020, 10 p.m.
Duration: 43 minutes 52 seconds

Listed in: Business

Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)

Published: July 24, 2020, 6:12 a.m.
Duration: 30 minutes 20 seconds

Listed in: Business

Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden

Published: July 21, 2020, 10 p.m.
Duration: 30 minutes 15 seconds

Listed in: Business

Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos

Published: July 21, 2020, 3 p.m.
Duration: 16 minutes 58 seconds

Listed in: Business

Building and scaling your (CRO) agency, with Steven Pavlovich and Daniel Markus

Published: July 20, 2020, 10 p.m.
Duration: 22 minutes 23 seconds

Listed in: Business

How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)

Published: July 19, 2020, 10 p.m.
Duration: 40 minutes 11 seconds

Listed in: Business

The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)

Published: July 5, 2020, 10 p.m.
Duration: 45 minutes 32 seconds

Listed in: Business

Find CRO gold using an SEO crawler, with Luke Carthy

Published: June 21, 2020, 10 p.m.
Duration: 29 minutes 49 seconds

Listed in: Business

Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com)

Published: June 2, 2020, 6 a.m.
Duration: 1 hour 7 minutes 47 seconds

Listed in: Business

Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)

Published: May 25, 2020, 6 a.m.
Duration: 29 minutes 26 seconds

Listed in: Business

6 steps to get your experimentational culture running, Marianne Stjernvall (TUI)

Published: May 10, 2020, 10 p.m.
Duration: 52 minutes 43 seconds

Listed in: Business

Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy

Published: May 3, 2020, 10 p.m.
Duration: 28 minutes 49 seconds

Listed in: Business

Automation of tedious CRO work, with Matt Beischel

Published: April 26, 2020, 10 p.m.
Duration: 57 minutes 57 seconds

Listed in: Business

Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)

Published: April 19, 2020, 10 p.m.
Duration: 37 minutes 24 seconds

Listed in: Business

A better alternative to classic personality tests and how to apply them to commerce, with Jon Puleston (Kantar)

Published: April 11, 2020, 10 a.m.
Duration: 44 minutes 33 seconds

Listed in: Business

Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora)

Published: March 3, 2020, 3 p.m.
Duration: 48 minutes 25 seconds

Listed in: Business

The vitality of the data revolution, with Joaqim Bretcha (ESOMAR)

Published: Feb. 18, 2020, 10 a.m.
Duration: 23 minutes 10 seconds

Listed in: Business

Implementing behavioral sciences in agile teams, with Andre Morys (konversionsKRAFT)

Published: Jan. 27, 2020, 11 p.m.
Duration: 45 minutes

Listed in: Business

AI & Personalization, with Guy Yalif & Niels Reimer

Published: Jan. 24, 2020, 2 p.m.
Duration: 30 minutes 17 seconds

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Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue)

Published: Jan. 15, 2020, 2 p.m.
Duration: 34 minutes 26 seconds

Listed in: Business

CH2019: Privacy, Analytics and CRO, with Aurelie Pols & Rick Dronkers

Published: Jan. 10, 2020, 3 a.m.
Duration: 27 minutes 33 seconds

Listed in: Business

Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schroder (Google)

Published: Nov. 4, 2019, 3:40 p.m.
Duration: 19 minutes 32 seconds

Listed in: Business

Analytics is a product treat it as such, with Prolet Miteva & Matthew Niederberger

Published: Nov. 4, 2019, 3:30 p.m.
Duration: 40 minutes 46 seconds

Listed in: Business

Digital analytics trends: a changing industry and what's next, with Krista Seiden

Published: Nov. 4, 2019, 3:15 p.m.
Duration: 28 minutes 57 seconds

Listed in: Business

Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments)

Published: Oct. 20, 2019, 1 p.m.
Duration: 29 minutes 27 seconds

Listed in: Business

Validation in every organization, met Ton Wesseling (Online Dialogue)

Published: June 18, 2019, 8:19 a.m.
Duration: 42 minutes 4 seconds

Listed in: Business

Effective Experiments in de praktijk bij Sanoma, met Ruben de Boer

Published: June 10, 2019, 10:48 a.m.
Duration: 43 minutes 39 seconds

Listed in: Business

Het leven is een groot experiment!, met Tim Zuidgeest (Unravel)

Published: June 2, 2019, 11 p.m.
Duration: 58 minutes 39 seconds

Listed in: Business

Experience Economy, time well saved & time well spent, met Kirsten van der Kraan (InSocial)

Published: May 31, 2019, 9:25 a.m.
Duration: 23 minutes 44 seconds

Listed in: Business

CRO als nieuwe rol, waar start je die reis?, met Amber Taal (Riksja Travel)

Published: April 17, 2019, 12:19 p.m.
Duration: 29 minutes 26 seconds

Listed in: Business

Emerce Conversion Livestream: Daphne Tideman - Bernadette Bijkerk - Ruben de Boer (Online Dialogue)

Published: April 12, 2019, 2:07 p.m.
Duration: 32 minutes 44 seconds

Listed in: Business

Emerce Conversion Livestream: Rogier Peters (Nyenrode)

Published: April 12, 2019, 2:07 p.m.
Duration: 51 minutes 12 seconds

Listed in: Business

Emerce Conversion Livestream: Jurrien Schouten (fonQ), Stefan van Ballegooie (Allianz), Melle Moorman (Bol.com)

Published: April 12, 2019, 2:06 p.m.
Duration: 44 minutes 8 seconds

Listed in: Business

Emerce Conversion Livestream: Shirley van Haalem, Joren van Gilst (TrafficBuilders)

Published: April 12, 2019, 2:05 p.m.
Duration: 37 minutes 34 seconds

Listed in: Business

Emerce Conversion Livestream: Kevin Anderson (ING) & Wouter Wensing (ISM eCompany)

Published: April 12, 2019, 1:42 p.m.
Duration: 49 minutes 43 seconds

Listed in: Business

Emerce Conversion Livestream: David Brinks, Gerben van Ouwendorp, David Beentjes (ClickValue)

Published: April 11, 2019, 8:16 p.m.
Duration: 41 minutes 7 seconds

Listed in: Business

Emerce Conversion Livestream: Michiel Jansen (Leaseplan)

Published: April 11, 2019, 8:16 p.m.
Duration: 17 minutes

Listed in: Business

Emerce Conversion Livestream: Bart van der Meer

Published: April 11, 2019, 8:15 p.m.
Duration: 6 minutes 52 seconds

Listed in: Business

Emerce Conversion Livestream, met Lonneke Spinhof (Humix)

Published: April 11, 2019, 8:14 p.m.
Duration: 26 minutes 11 seconds

Listed in: Business

Quantity ipv quality? Gas op die lolly!, met Tom van den Berg (Online Dialogue)

Published: April 10, 2019, 10:09 a.m.
Duration: 35 minutes 58 seconds

Listed in: Business

Online Overtuigen met Arjen Hanssen

Published: April 9, 2019, 8:47 p.m.
Duration: 45 minutes 36 seconds

Listed in: Business

Hip neuro-onderzoek levert geen unieke inzichten op in het onbewuste, met Joris Groen (Buyerminds)

Published: March 31, 2019, 10:39 p.m.
Duration: 42 minutes 57 seconds

Listed in: Business

Beginnen met personaliseren is makkelijker dan je denkt, met Ruben Teunissen (Centraal Beheer)

Published: March 20, 2019, 5:56 p.m.
Duration: 36 minutes 8 seconds

Listed in: Business

Waarom CRO specialisten goeie koks zijn, met Arnout Hellemans

Published: March 11, 2019, 5:31 p.m.
Duration: 46 minutes 51 seconds

Listed in: Business

Een conversie team opbouwen bij KPN Zakelijk, met Erik Oosterbaan Martinius

Published: March 3, 2019, 10:55 p.m.
Duration: 31 minutes 22 seconds

Listed in: Business

Play the game: Digital Marketing Pinball, met Daniel Markus (ClickValue)

Published: Feb. 28, 2019, 7:18 a.m.
Duration: 47 minutes 40 seconds

Listed in: Business

Wat je mist als je de emotionele reacties van je gebruikers niet bekijkt, met Roderick Reichenbach (Braingineers)

Published: Feb. 18, 2019, 9:17 a.m.
Duration: 40 minutes 12 seconds

Listed in: Business

Tele2: Resultaten van 3 experimenten, met Rick Weij

Published: Feb. 10, 2019, 7:58 p.m.
Duration: 28 minutes 30 seconds

Listed in: Business

CRO is geen quick fix maar een continu proces, met Rick Weij (Tele2)

Published: Feb. 3, 2019, 11:06 p.m.
Duration: 33 minutes 7 seconds

Listed in: Business

Conversie piramide, Foggs gedragsmodel en personaliseren, met Martin van Kranenburg

Published: Jan. 27, 2019, 3:18 p.m.
Duration: 47 minutes 37 seconds

Listed in: Business

Hoe staat onze eigen CRO industrie er voor?, met Rudger de Groot en Roy Huiskes

Published: Jan. 20, 2019, 8:31 p.m.
Duration: 58 minutes 25 seconds

Listed in: Business

Digitale slecht-nieuws gesprekken: het Escalatie Preventie Model (deel 1), met Mischa Coster

Published: Jan. 14, 2019, 1:15 a.m.
Duration: 38 minutes 30 seconds

Listed in: Business

Welcome new CRO.CAFE listener!

Published: Nov. 8, 2018, 3:09 p.m.
Duration: 2 minutes 32 seconds

Listed in: Business