The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)
b'Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He\'s also the co-author of an Amazon.com\'s bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 years ago.\\nKhalid brings a ton of experience to the table and I\\u2019m glad to be talking to him today about the seemingly simple task of finding the things that are broken on your website.'