Podcasts Sports Trail Runner Nation #sufferbetter: Patagonia's new marketing campaign

#sufferbetter: Patagonia's new marketing campaign

Published: April 4, 2014, 5:43 p.m.

George Plomarity,\xa0Patagonia's\xa0Team Sports Sales and Marketing Rep, joins The Nation to talk about their marketing campaign called #sufferbetter. \xa0We discuss what this means to the ultra runner and how you can share your experiences with the community and possibly win a full Patagonia kit. \xa0Post your story and photos on\xa0Twitter\xa0or Instagram and you will be registered for a monthly drawing.

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"Race Course in Review" by\xa0Vasque\xa0Running Shoes

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Take the Tailwind Challenge at:\xa0Tailwind Nutrition\xa0\xa0\xa0

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Check out the cool headlamps made for trail running at\xa0Petzl