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In episode 165, I speak with Tim Soar, a designer, runner and the founder at SOAR running which was established in 2013.

We cover a number of topics including:

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• How the identity of SOAR running has developed from 2013 to 2023;
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• The culture of the brand and the development of the Proto lab products;
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• Product development, the challenges that consumers aren\\u2019t necessarily aware of;
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• Where does he think running culture is moving towards;
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• Plus much more.
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You can follow Tim on Instagram @tim_soar_london

Thank you to Soar Running (www.soarrunning.com) who supported this episode and series.\\xa0

Thank you to my patreons who support the show. If you value the content you can become a patreon by clicking the following link.

www.patreon.com/ARunnersLife

Photo credit - from SOAR Running.