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Our guest today moved up the corporate ladder to become CIO at 2 different large RIA\\u2019s. Even from the top, there is just no replacing the freedom and flexibility that owning your own business can provide for both you and your clients. Terri Spath, CFA\\xae, CFP\\xae, founder of Zuma Wealth shares some fantastic stories and insights that you won\\u2019t want to miss!

Terri spent the majority of her career climbing the corporate ladder as an investment expert. She served as the Deputy CIO, Chief Investment Officer for Mercer, and went on to be the Chief Investment Officer for another large RIA as well.

As the CIO, she had the ability to work with advisors and saw the value they were providing their clients. She decided to get her CFP\\xae, which she said was a wonderful educational program, even though she already had the MBA and CFA\\xae designation. Despite achieving what many of us would consider the pinnacle of success in her career, entrepreneurship was calling to her, and she decided in 2021, just over two years ago, to launch her own RIA.

She has grown quickly, grossing over $300,000 in revenue this year. She shared an amazing launch program that she did, which involved a market research firm, ultimately led her to her target market, and has been wildly successful in helping her grow quickly. I hope you enjoy this conversation as much as I did.

You can find show notes and more information by clicking here:\\xa0https://www.xyplanningnetwork.com/370\\xa0\\xa0