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We\\u2019re honored to have XYPN Director of Brand Communications, Kelly Moorman, on the show today to talk about all things brand. Kelly is a trained chemist, but married her experience with large data sets and analytical writing with her passion for storytelling to carve out a career in marketing. Today, she shares some of her best advice as a professional marketer and brand builder.

You\\u2019ll hear Kelly talk about developing a tone and voice that is real, and how that helps define your brand architecture and ultimately allows you to tell an authentic story that resonates with your audience. She explains the importance of knowing not just who you want to attract, but why, and talks about the power of repelling audiences, and why you should embrace that as much as you embrace attracting them. Throughout this episode, Kelly reiterates the importance of always knowing who you\\u2019re speaking to and meeting your target audience where they are. Kelly will leave you feeling motivated to evolve, iterate, and play with your marketing strategy\\u2014even if you aren\\u2019t a marketing guru. She\\u2019ll inspire you to be yourself, stay true to what you want to build, and most importantly, not waste your time on things that aren\\u2019t working.

If you\\u2019re interested in hearing from a professional brand expert, this show is for you.

You can find show notes and more information by clicking here:\\xa0http://www.xyplanningnetwork.com/295\\xa0\\xa0\\xa0\\xa0