Why TikToks User Growth Is Stagnating

Published: March 19, 2024, 7:01 a.m.

b"More than half of Americans are on TikTok. But for the first time in the app\\u2019s history, its user growth is stagnating\\u2014just as TikTok finds itself mired in battles with U.S. lawmakers and the world\\u2019s biggest music company. Stalling growth could be bad news for the company, which relies on advertising for its revenue. WSJ technology reporter Meghan Bobrowsky tells host Alex Ossola what this means for TikTok\\u2019s business.\\n\\n\\n\\nListening on Google Podcasts? Here's our guide for switching to a different podcast player.\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"