How Elon Musk Is Courting Creators on X

Published: March 20, 2024, 7:01 a.m.

b"Since the early days of Elon Musk\\u2019s takeover of X, he has tried to recruit creators to post their content on the platform in an effort to rival TikTok and YouTube. Viral content engages users and could attract big advertisers. But so far, X\\u2019s efforts have fallen somewhat flat. WSJ reporter Alexa Corse tells host Alex Ossola what some creators are saying about X\\u2019s strategy, and what the company can do about it.\\n\\n\\n\\nListening on Google Podcasts? Here's our guide for switching to a different podcast player.\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"