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If you have a passion for starting a business, start earlier, and do not be so scared to get things going. Today, I spoke with my old friend, the fantastic Lauren Gonzalez.  She is an incredible entrepreneur and the mastermind behind the awesome sunscreen brand, PALM.

Let’s dive right into this episode, where we’ll be talking about the entrepreneurial mindset as well as a bunch of real advice in starting your own business.

[00:01 – 07:15] Opening Segment

• I introduce our guest, Lauren Gonzalez
• I talk about how we met
• Lauren shares about the background of her business 
• • Her passion for sport since she was little and her bad experience with sunscreen
  • Her journey in creating the right formula for sunscreen 
  • She talks about her entrepreneurial drives

[07:16 – 14:49] The Push for Your Entrepreneurial Mindset

• Lauren shares some advice for people who also have entrepreneurial ideas
• • If it is something that stuck in your mind for more than two weeks, write it down!
• The most important thing when you are starting a business is to just start
• • All will fall into place when you decide start; take it one step at a time
• Lauren talks about how to balance life with entrepreneurship
• • It is a constant ongoing  journey 
  • Figuring out how to plan well
• There are going to be sacrifices

[14:50 – 12:19] Not Everything Comes Right Off the Bat

• The Must Need to know for entrepreneurs who specifically wants to sell something 
• • You are not going to have everything right off the bat 
• File your business and set up your sales taxes 
• If it is something that you created, make sure you have liability insurance 
• Make sure always to keep things separate
• • Constantly make notes on any payments that you are making
• Make sure that you have a constant revenue that comes in at an even pace before you invest in some other things

[20:20 – 28:29] The Mindset Difference 

• Lauren talked about the mindset difference when she was working a 9-5 VS. as an entrepreneur
• • She shares how her costumer’s reviews give her more drives for the business
  • In the business world, you will learn that it is okay to say no
• Lauren talks about finding a balance between your daily job and your entrepreneurial journey
• • Make sure that you are not going crazy over one another and still seeing the progression on both 
• Keep yourself from burning out
• • Sometimes stepping away from what you are doing will clear your mind more than what you expect
• Don’t overthink a lot; just get started and get going
• Lauren talks about her 1-5 years of vision for her business
• • Engaging what her audience wants
  • She plans to launch a new product before the end of the year
  • Developing the brand into daily products 
• When you are starting a business, you do not want to add on too many things too quickly 

[28:30 – 36:09] Rapidfire Questions Thanksgiving Edition This or That

• Mash potatoes or baked potatoes
• Pecan pie or apple pie
• Green Beans casserole or sweet potato casserole
• Stuffing or dressing
• Cornbread or biscuits 
• Dress up or dress casually for thanksgiving
• Black Friday or Cyber Monday
• Knowing what you know now, what is one piece of advice you would give yourself when you were starting?
• • “Start earlier, and do not be so scared to get things going.”
• Get 10% off for “Don’t Sweat It SPF 30 Sunscreen and Moisturizer 
• • With code (WorkingOT10)
• Connect with Lauren online. See the links below.

[36:10 – 42:55]  Off The Clock and Review of the Week

• Today’s topic is going to be an untitled movie that is coming out 
• • Awkwafina and Sandra Oh are playing strange sisters in the new Netflix upcoming movie
  • Wrote by Jane D Angelo, who also wrote the Hocus Pocus Sequel, produced by Will Ferrell and Jessica Elbaum
• I thank Streamlined Podcasts, the team behind the scene that makes this podcast possible.
• • Handling all of the post-production for your podcasts
  • Allows me to stay focus on being creative and making the best content possible
  • Get 10% off for your first month on Streamlined Podcast with code: CNSLOAN

• Review of the Week
• • From One Tired RN: “Uplifting Podcast! a podcast worth listening to,lightning and inspiring a breath of fresh air with such positivity!”

• Final words from me

Tweetable Quotes:

“Once you get out of that normal routine, it really will drive you to push your passion." – Lauren Gonzalez

“Start earlier and do not be so scared to get things going." – Lauren Gonzalez

“When you are starting a business, you do not want to add on too many things too quickly." – Lauren Gonzalez

Resources Mentioned:

• Netflix 

You can connect with Lauren on Instagram, and you can also visit her website at www.shopeverythingpalm.com/. 

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