How We're Scaling A Media Based Business During Covid With Leila Hamadeh
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In this episode, Leila Hamadeh talks about scaling up a media based business during the worst months of the pandemic, riding out the wave and also staying consistent with producing content that is fresh, authentic and speaks the language of the MENA culture. She reverts to her confidence to join a startup and take those skills to the next level. She also talks about developing an emotional attachment to a startup and dealing with the aftermath of bad pitches to investors and eventually growing out of that phase. She also explains how Arab youth are seeking new media outlets and platforms for expression and connection and to bridge the gap between traditional and modern culture. Listen to her episode now!
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Leila Hamadeh Alanani is Co-Founder and CEO of Finyal Media, the podcast network from the region, for the region. Finyal Media are the creators of hit series 1001 Nights, Watr and Millennial Mirrors, among others. Leila has 14 years\\u2019 experience working in media and telecoms across Europe, Africa and the Middle East. She started her career in London at FremantleMedia and subsequently worked as a management consultant and in-house strategy expert for large media-focused companies including OSN, Etisalat and Value Partners, before joining Finyal Media. Leila holds a BA from Oxford University and an MBA from London Business School.